This view of looking out for everyone, not just ourselves, is part of the new approach to life. One which, if we are to solve the problems which face us, we would do well to adopt.
Nowadays, the world has dramatically increased its capability to kill both people and nations, yet we have not yet increased our ability to get along with each other. This reflects a mutual lack of trust. In our view, this principled approach - if you knew what I knew, you would still think it's a good deal - would help solve this problem.
So if we can agree to work with each other on this basis then we'll work together. If you choose differently, then that's not wrong, that's just being different. But let us know if you are, or are not, willing to work on this principled basis, and then we can choose accordingly.
Remember that all actions have consequences, and some consequences are more desirable than others! To us, it makes sense that everyone only take actions which have desirable consequences. Just imagine, being able to fully trust all your business partners!
Trust has to start somewhere. As many, including President John F. Kennedy, have asked throughout the ages:
"If not now, when? If not you, who?"